Watch this Space
All three of these videos went viral on Instagram or TikTok. As an accidental influencer, here are my three tips for anyone looking to get started on social media:
Be Authentic.
This behind-the-scenes clip of Mark telling it like it is about 1800s wood floors pulled in 20K views and over 2K comments. The hot take? Developers said toss ’em. Mark said: Keep ’em. There’s always someone who’ll pay for soul.
Show People What You’re Passionate About.
New York history is built into the walls of its homes. Mark sat down with a longtime friend to talk through the two things he’s most obsessed with — historic architecture and renovation — and the result? A natural, engaging conversation viewers couldn’t get enough of.
Real Stories You Can’t Make Up.
Look around — there’s always something worth talking about. Whether it’s an overlooked detail, a weird city quirk, or a fresh take on something old, real stories still hit. Even a casual video with the right angle can pull tens of thousands of views and real engagement.
Mark in House Beautiful
Mark just shared his top strategies for smart real estate investing in House Beautiful, including his journey from corporate consultant to developer and the treehouse story that paid off by $500K over ask.
He calls real estate “both a practical game and a creative venture”—and everybody’s listening.
Read the full feature: A Major Real Estate "Zaddy" Reveals His Tips for Smart Investing
Live Listings
21‑23 South William Street #5D – A sun‑soaked 1‑bed, 1‑bath condo in the historic Block Hall building, featuring soaring 10′ ceilings, oversized windows, and a Juliet balcony with South/West views—all in the heart of the Financial District for $925K.
2724 Clarendon Road #1 — Flatbush, Brooklyn — $1,850,000
You think FiDi is all glass towers? Think again. This is a real loft in one of the city’s oldest pockets. And it’s tucked inside a 1900s mercantile gem that gives European energy.
252 East 7th Street #1B — East Village, Manhattan — $625,000
People overlook smaller spaces, but this one punches way above its weight. It’s not about square footage—it’s about soul. The built-ins, the parlor floor, the cabin feel in the East Village? That’s romance you can’t stage. This is for someone who sees space as storytelling.
Hot Tips
Thinking about starting your own real estate business?
Or maybe you’re looking to grow your brand using social? Mark’s been there. From rookie broker to building a media-savvy business, he’s learned a thing or two the hard way—so you don’t have to.
Reach out to talk strategy, branding, listings, or just getting started on your coaching journey. If you liked this, you’ll love what didn’t make the newsletter. Follow Mark on social to see what happens between the emails.
